just How OkCup > June 27, 2012 by Giselle Abramovich

just How OkCup > June 27, 2012 by Giselle Abramovich

Whenever four mathematics majors launched OkCupid in March 2004, they had a fundamental belief that information could be the way the dating website would differentiate the business within the crowded dating market that is online.

“People think that people turn online for dating for them, but we think it is as you want a more impressive pool of men and women to select from,” said Sam Yagan, CEO of OkCupid, whom also founded TheSpark.com since they need anyone to find their soul mates, manufacturer of SparkNotes, a brandname of educational research helps. “Data is key to sorting through a few of these individuals.”

Unlike web sites online dating services like Match.com, OKCupid is free, relying rather on a marketing model. It will help offer it a more youthful demographic for the 7 million users. Whenever a person signs up, he or she is expected to think about some questions to inquire of a mate that is potential. Questions cover anything from interests, to hobbies and lifestyle choices. An enormous amount of data and, therefore, insights into people’s preferences on average, an OkCupid user answers about 250 different questions, giving the dating site. Continue reading “just How OkCup > June 27, 2012 by Giselle Abramovich”